2. Запит листів про зацікавленість участі в конкурсі «Впровадження кампанії популяризації житлової субсидії» (FBS-D1) (англійська мова).

REQUEST FOR EXPRESSIONS OF INTEREST

(CONSULTING SERVICES – FIRMS SELECTION, FIXED BUDGET SELECTION)

UKRAINE

Social Safety Nets Modernization Project

Loan No: № 8404-UA of July 9, 2014

Assignment Title: Implementation of a Promotional Campaign for the Housing Subsidy

Reference No. (as per Procurement Plan): FBS-D1

The Government of Ukraine has received financing from the World Bank toward the cost of the Social Safety Nets Modernization Project, and intends to apply part of the proceeds for consulting services.

The consulting services (“the Services”) include implementation of the promotional campaign for the Housing Subsidies Program through advertising tools at central and regional level, namely:  i) development of an implementation plan for the Housing Subsidy`s promotional campaign and detailed targeted program of advertising materials placement; ii) preparation and production of printed promotional materials; iii) placement of the promotional materials; iv) production and placement of  TV reel and radio spot on Housing Subsidy issues; v) monitoring the promotional materials placement.

The expected implementation period is six months from November 2015 till April 2016.

The Ministry of Social Policy of Ukraine (“the Client”) now invites eligible consulting firms (“Consultants”) to indicate their interest in providing the Services (in Ukrainian or English). Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services (description of firm/legal entity, reference to similar experience etc). The shortlisting criteria are:

Qualification requirements to the Consultant are as follows:

Mandatory qualification

1)   Proven experience in communication and media strategies development, strategic and tactic media planning, media procurement, management of advertizing campaigns – at least 10 years.

2)   Proven experience in implementation of successful national and regional projects in advertizing field. The Bidder has to provide information regarding three implemented projects in 2014 with description of its goals, objectives, communication channels and outcomes achieved. It has to provide recommendations from at least 3 clients of the firm and the whole list of its clients under advertizing and information projects for the last year.

3)   Proven qualification level in the area of advertizing procurement. Ukrainian companies have to provide proof of being included in the Top-31 list of the largest companies in the area of media procurement (media buying) (open expert data from industry committee of the All-Ukrainian Advertizing Coalition - http://vrk.org.ua/news/13). Proof of an active social position of the Consultant in the advertising services industry: participation in committees of the All-Ukrainian Advertizing Coalition and/or in organization of competitions and activities of the coalition.

4)    At least 3 years of experience in media monitoring and preparation of analytical forecasts.

5)   Availability of signed contracts with research companies (at least one) delivering data for analysis of target audiences and data for media monitoring. The Consultant shall provide confirmation letters for the contracts.

6)   Established stable work relations with national and regional media and out-of-home advertising operators supported by recommendation letters from at least 1 big TV channel, at least 1 large radio station, and at least 1 large out-of-home advertising operator.

Consultants may associate with other firms in the form of a joint venture or a sub-consultancy to enhance their qualifications.

A Consultant will be selected in accordance with the fixed budget selection (FBS) method set out in the World Bank’s Guidelines: Selection and Employment of Consultants under IBRD Loans and IDA Credits & Grants by World Bank Borrowers issued in January 2011 (”Consultant Guidelines”).

Consultants (firms) that will be included into the short list by the results of preliminary evaluation of the correspondence of firms` qualification and experience to the requirements of the assignment will be invited to submit their technical and financial proposals within the budget based on the Terms of Reference and taking into account the requirements to Consultant`s staff. 

The attention of interested Consultants is drawn to paragraph 1.9 of the World Bank’s Consultant Guidelines, setting forth the World Bank’s policy on conflict of interest. 

Further information, including Terms of Reference with requirements to Consultant`s personnel as well as recommended but not obligatory form for Expressions of Interest, can be obtained at the address below during office hours from 10:00 to 18:00 of Kyiv time.

Expressions of interest must be delivered in a written form to the address below (in person, or by mail, or by fax, or by e-mail (scanned copy) by 18:00 of Kyiv time on July 20, 2015.

Ministry of Social Policy of Ukraine

Attn: Sergii O. Ustymenko, Deputy Minister of Social Policy on Issues of European Integration;

Head of the Competitive Bidding Committee;

8/10 Esplanadna str.,

01601, Kyiv, Ukraine

Tel: +38 044 287 47 38

Fax: + 38 044 289 00 98

E-mail: serhii.ustymenko@mlsp.gov.ua;

copy: n.chaban@mlsp.gov.ua; nproskurin@mlsp.gov.ua; elina.smi@gmail.com.